The "Aha!" Moment

I was in an interview the other day and the interviewer asked me what kind of work do I want to be doing when I graduate. This question didn't surprise me, but my answer did. For the past couple of years, I've been saying that I'd love to get into publication design, or maybe branding. But when I was asked to give an answer to someone I had just met, what came out was honesty.

"I want to be somewhere where I can sit and think, where I can be curious," I replied. 

That's what truly excites me about design. Yes, I love typography and could adjust right rags for hours on end. Yes, I like making things after thinking about them for a good long while. But it is the thinking and arriving at that "Aha!" moment that is what makes it all worth it. Certainly, the moments leading up to that moment where you're down in the mud wrestling with the idea are not necessarily a walk in the park but, like I said, it's worth it.

And if you've stopped being curious, if you've stopped asking questions, you're letting your brain die. Someone famous said that, I think. Lillian Smith. An author, she said, "When you stop learning, stop listening, stop looking and asking questions, always new questions, then it is time to die." 

I think I prefer the quote attributed to Arthur C. Clarke which reads, "I don't pretend we have all the answers. But the questions are certainly worth thinking about."

I'll leave you with that.